Build a reliable knowledge base
Organise product information, use cases, common questions and verified facts in one place. Record sources and update dates for important information, and distinguish public material from internal information. Customer stories, performance figures and qualifications must be supported by evidence; a generation tool should not invent missing details.
Separate production into clear stages
Treat topic selection, outlining, drafting, review, adaptation and publishing as separate steps. Reconsider length, presentation and audience expectations for each platform instead of copying the same text. Check facts, brand voice, image sources and calls to action separately, with a named person approving the content before publication.
Bring feedback into the next cycle
Record the content, channel, publication date and objective. Review reader questions, enquiry feedback and subsequent business performance together. Add common questions to the knowledge base and retain useful structures as templates. Reuse a tested method rather than repeatedly publishing the same article.
Before you start
Check that facts have sources, publication boundaries are clear, a reviewer is assigned, the content fits the channel, and feedback returns to the knowledge base.
Using this guide
This guide is a reference for working methods. Apply it according to your business situation, platform rules and the actual scope of authorisation.